Marketing and Promotion

Marketing and promotion play a critical role in the success and sustainability of public libraries. It is more important than ever for public libraries to tell their stories, collect data and measure success in order to sustain interest and support within their communities. When libraries utilize a variety of digital, print and face-to-face interactions, they not only raise awareness of their services, programs and collections but also retain and increase library users. Libraries that invest in marketing and promotion practices will successfully showcase value, impact, and return on investment to their communities.


Standard Chart 

Action Plan

Appendices:

Style Guide - Chillicothe Public Library District
Style Guide Example - Blue Island Public Library
Marketing Plan - Blue Island Public Library
Brand Guide - Winnetka-Northfield Public Library District
Content Style Guide - Winnetka-Northfield Public Library District
Marketing Plan 2025 - Effingham Public Library
Community Survey - Evergreen Park Public Library
Social Media & Comment Policy - Woodridge Public Library
Social Media Policy - Peru Public Library
Displays & Exhibits - Linda Sokol Francis Brookfield Library
Public Display Policy - Peru Public Library

iREAD Summer Reading Programs

Since 1981, iREAD provides high quality, low-cost resources and products that enable local library staff to motivate children, young adults, and adults to read.

Visit the iREAD website »