Strengthening Friends Groups to Meet Today’s Library Challenges
Wednesday, June 11, 2025
12:00 - 1:00 p.m.
Zoom
Discover strategies to build, sustain, and strengthen Friends groups to keep them strong and nimble as they adapt to the needs and challenges of present-day libraries.
This presentation will explore why Friends organizations matter today more than ever, and how they can continue to evolve to meet the changing needs of libraries and their communities.
Key topics include:
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Current issues facing libraries.
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The vital role of Friends in supporting libraries.
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Strategies to keep Friends groups thriving and energized.
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Ideas for groups facing challenges or stagnation.
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Advocacy to help libraries maintain healthy collections and staff.
Register for this webinar
About the Speaker
Cordelia Anderson is the author of Library Marketing and Communications: Strategies to Increase Relevance and Results, available from ALA Editions. Since launching Cordelia Anderson Consulting in 2018, she has worked with a wide variety of public libraries, library organizations, and others to develop marketing plans, brand identities, and strategic plans.
Prior to launching her consultancy, Cordelia spent a decade as Director of Marketing & Communications for Charlotte Mecklenburg Library, where her team earned the inaugural Library Journal Marketer of the Year Award and two John Cotton Dana Awards.
Cordelia has extensive experience as a public speaker and trainer, and has spoken at many meetings and conferences.
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