Using Storytelling to Create a Powerful Annual Report

Friday, July 18, 2025

The significance of library work cannot be reduced to charts and graphs. Yet, that's what most of us do when we create an annual report. Numbers are vital, but including narrative is just as valuable. In this session, you'll learn techniques to spark conversations that can provide you with the material you need to create an impactful annual report.

This free event is open to all Illinois libraries (ILA members and non-members). ILA personal members can access the recording of this event 1-3 days after the live event.

The recording of this event is available to ILA personal members in the Marketing Forum Events and Webinars section.

About the Speaker

Scott Cashman has worked at Harper College since 2008, serving as the Senior Manager for Community, Career and Corporate Education. He earned a Ph.D. in Cultural Anthropology at the University of Massachusetts and has taught Cultural Anthropology at the College of Lake County since 2002.

At Harper College, he has taught courses in anthropology and ethnomusicology for the Lifelong Learning Institute and on the foundations of race and racism for groups of employees. Scott served as the 2023-2024 Chair of the Board of Directors for LERN, the largest professional group for continuing education in North America.

Using Storytelling to Create a Powerful Annual Report