Social Media Management: Content Planning and Preparation
Facebook, Instagram, LinkedIn, Threads, TikTok, X—the sheer number of social media platforms can feel overwhelming, especially when you’re trying to figure out what to post, how often to post, and the right level of details. So, how can you effectively manage and plan your social media content?
If you’re looking for guidance on managing your library’s social media platforms, join the ILA Marketing Forum for "Social Media Management: Content Planning and Preparation" on Friday, October 18, at 11:00 a.m. on Zoom.
In this session, Hannah Olson Kanwischer, Marketing and Communications Coordinator at the Chapel Hill Public Library in North Carolina, will share her best practices for planning and preparing content for social media platforms.
She will cover creative and time-tested methods for crafting content using tools like Canva, as well as strategies for scheduling content to maximize engagement with your followers.
The discussion will wrap up with a Q&A session, so bring your questions!
This free event is open to all Illinois libraries (ILA members and non-members). ILA personal members can access the recording of this event 1-3 days after the live event.
Register to attend this event
About the Speaker
Hannah Olson Kanwischer is the Marketing & Communications Coordinator at Chapel Hill Public Library in Chapel Hill, North Carolina. With a background in journalism and mass communications from Iowa State University, Hannah has extensive experience in multimedia storytelling, social media management, content creation and public relations.
She oversees all external communications for the library, including a bi-monthly newsletter, social media content across multiple platforms, and print and web materials.
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