Advertising: Ad Specifications

Acceptable art formats include:

• Camera-ready: B/W High resolution hard copy, 1200 dpi or higher preferred
• Digital files: Files may be submitted from either Mac or Windows platform. (Please be aware that files submitted from Windows platform may require font substitution when imported to Macintosh QuarkXPress files. Every effort will be made to match fonts specified.)

Submit files on the following media: Data CD or DVDs; e-mail (5MB or less).

Files will be placed in QuarkXPress. Files received in PageMaker, InDesign or other layout programs may need to be recreated in QuarkXPress and may incur additional cost. All graphic files (i.e., Illustrator, Photoshop, Freehand) must be either vector art or 300 dpi .eps or .tif files. Please do not send Illustrator or Freehand files with Photoshop files embedded. All PDF files must be high resolution press optimized with fonts embedded. Use greyscale or process (CMYK) color. Include all fonts necessary for the output of your file. Postscript fonts preferred. Laser or color printout required with all submissions. If black and white laser proof supplied, please note color breaks.

Digital Image Specifications: Greyscale or color file, .jpg, .tif, or .eps: 300 ppi (pixels per inch). Bitmap image: 600 ppi. No .gif files.